Privacy Policy
As of: October 2025
The protection of your personal data is very important to us. We process
your data exclusively on the basis of the statutory provisions (GDPR, TKG
2003). Below, we provide information about the type, scope, and purposes
of data processing at www.zuers-am-arlberg.at.
1. Responsible party
Tourism Association Zürs
Zürs 217
6763 Zürs am Arlberg
Austria
Tel.: +43 664 1001370
Email: i.wegener@albonanova.at
Business purpose: Representation and promotion of Zürs members
Professional law: Vorarlberg Tourism Act
Supervisory/trade authority: Bludenz District Administration
Professional title: Tourism Association – Country of award: Austria
ZVR number: 479947533
2. Collection and storage of personal data
Our website can generally be used without providing personal data. We do not have a contact form. We only process personal data if you contact us voluntarily (e.g., by phone or email). We use the data exclusively to process your request and do not pass it on without your consent.
3. Cookies & consent management (Cookiebot)
We use cookies to provide functions and analyze usage. On your first visit, you can select categories via the consent banner. The legal basis for cookies that are not technically necessary is your consent (Art. 6 (1) (a) GDPR). We process technically necessary cookies on the basis of We process technically necessary cookies on the basis of Art. 6 (1) lit. f GDPR (legitimate interest in the secure, functional operation of the website).
Consent management is handled by Cookiebot (Cybot A/S, Havnegade 39,
1058 Copenhagen, Denmark). Cookiebot stores your consent status so that it can be taken into account during future visits. You can adjust or revoke your selection at any time via the cookie settings link in the footer.
4. Google Tag Manager
We use Google Tag Manager (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Tag Manager does not set any cookies itself and does not process any personal data; it only controls the triggering of tags (e.g., Google Analytics, Meta Pixel). Depending on the tag used, the legal basis is your consent (Art. 6 (1) (a) GDPR).
5. Google Analytics 4
This website uses Google Analytics 4 (Google Ireland Limited) for reach measurement and analysis. Google Analytics uses cookies that enable analysis of website usage. We use IP anonymization so that your IP address is truncated before it is stored.
- Purpose: Usage analysis, performance optimization
- Legal basis: Consent, Art. 6 (1) (a) GDPR (via Cookiebot)
- Storage period: User/event data up to 14 months by default (depending on configuration)
- Data transfer: Transfer to third countries (in particular the USA) is not possible.
- Data transfer: Transfer to third countries (in particular the USA) cannot be ruled out. Google relies on EU standard contractual clauses.
Further information: https://policies.google.com/privacy
6. Meta (Facebook) Pixel
We use Meta Pixel (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland) to measure the effectiveness of advertisements and to form target groups for campaigns. Meta can assign the collected data (e.g., IP address, browser information, interactions) to your Meta account.
- Purpose: Conversion measurement, target group formation
- Legal basis: Consent, Art. 6 (1) (a) GDPR (via Cookiebot)
- Data transfer: Possible processing in the USA based on EU standard contractual clauses
Details: https://www.facebook.com/privacy/policy
7. Use of Vimeo
Videos from the provider Vimeo are embedded on our website. The video portal is operated by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages with an embedded Vimeo video, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also receives your IP address. This also applies if you are not logged in to Vimeo or do not have an account. Vimeo uses cookies and similar technologies to collect and analyze information about visitors to its website. If you have enabled cookies in your Vimeo account If you are logged into your Vimeo account, you enable Vimeo to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account before visiting our website.
The use of Vimeo is in the interest of an appealing presentation of our online offerings and the user-friendly provision of video content. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If consent has been requested (e.g., via a cookie or consent banner), processing is based exclusively on Art. 6 (1) lit. a GDPR; consent can be revoked at any time. Data transfer to third countries: Vimeo also processes data in the USA. For data transfers, Vimeo relies on the EU Standard Contractual Clauses (SCC) pursuant to Art. 46 (2) (c) GDPR to ensure an adequate level of data protection. Further information on data protection at Vimeo can be found in the provider's privacy policy at:
8. Google Fonts
Google Fonts are integrated locally. There is no connection to Google servers to reload the fonts.
9. Use of Adobe Fonts (Typekit)
Our website uses Adobe Fonts, a service provided by Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”), for the uniform display of fonts. When you visit our website, your browser loads the required web fonts directly from Adobe's servers in order to display text and fonts correctly. This establishes a connection to Adobe's servers, which means that Adobe is aware that our website has been accessed via your IP address. According to Adobe, no cookies are set and the transmitted data is used exclusively for the provision of fonts. For more information, please refer to Adobe's privacy policy: https://www.adobe.com/privacy/policies/adobe-fonts.html
Legal basis:
Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a uniform and appealing presentation of our online offerings.
Recipient:
The recipient of the data is Adobe Systems Software Ireland Limited as the processor. Adobe is responsible for compliance with data protection regulations in the EU within the Adobe Group.
Storage period:
According to its own information, Adobe does not store any personal data in connection with the provision of Adobe Fonts.
Data transfer to third countries:
Adobe may use servers in the USA. In this case, data is transferred on the basis of the EU Standard Contractual Clauses (SCC) approved by the European Commission to ensure an adequate level of data protection.
10. Legal basis for processing
- Art. 6 (1) (a) GDPR (consent) – e.g., for analytics/marketing cookies
- Art. 6 (1) (f) GDPR (legitimate interest) – e.g., for technically necessary cookies, ensuring operation
11. Your rights
You have the right to information, correction, deletion, restriction of processing, data portability, revocation of consent, and objection (in each case within the framework of legal requirements). Please contact us (contact details above) for this purpose. If you believe that the processing of your data violates data protection law, you can lodge a complaint with the supervisory authority:
Austrian Data Protection Authority
Barichgasse 40–42, 1030 Vienna
12. Storage & security
We take appropriate technical and organizational measures to protect your data from loss, misuse, or unauthorized access. We delete personal data from inquiries as soon as the purpose no longer applies or legal retention periods expire.
13. Changes to this privacy policy
We reserve the right to amend this privacy policy in order to adapt it to changed legal situations or technical developments. The current version can be found at any time at https://zuers-am-arlberg.at/en/privacy-policy.